(note: I had to remove the Topturn video bc it was autoplaying & driving me crazy. I replaced it with Thelonious Monk because he’s awesome and the video doesnt autoplay. :) You can still watch the Topturn video on their website website.)
Here’s the first hedge fund ad and its a highly produced video. You must give TopTurn Capital credit for having the cohones to be the first to put an ad out there and its well done albeit light on information.
Performance and risk control are more important than associating your brand with the infinite and calming ocean.
Still, wealthy people are not immune to being swayed by evocative images and a smart angle.